Saturday, July 30, 2011

Nelson Mandela: on becoming a modern icon

27 January 2011: Nelson Mandela was rushed to Milpark Hospital. Journalists went crazy and the streets around the clinic were closed to photographers. Rumours quickly started flying around that Nelson Mandela had passed away. The atmosphere was one of uncertainty and despondency.

I realised again how much Madiba has become a modern icon and forms part of the subconsciousness of all South Africans as a redeemer.

I created this mapping intervention on the side wall of Rosebank Fire Station, an iconic building to Jhb inhabitants. It soon became a landmark. Says Olivia Leich (Olafilms): "People in the area, including myself, use the Mandela image to give directions, such as: my office is just down the road where the Mandela is."


The image denotes the power of an icon, especially in its absence.

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